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After
only a year, Charles Kennard was out of the Ouija board business. A
man who worked for Kennard Novelty Company ended up taking over. He
is probably the best known name in Ouija history, he was William Fuld.
His name is on every genuine Ouija board made for over 100 years until
Parker Brothers took over in the 1990s. William Fuld along with his
brother and business partner Isaac, changed the name from Kennard
Novelty Company to the Ouija Novelty Company, and continued selling
boards in large numbers. When Isaac was fired and set up his own
shop, the company name was changed again to the William Fuld Company.
William Fuld then owned all rights to the Ouija board. He claimed that
he invented the Ouija board. He also said that the name Ouija was a
mixture of the French and German words for "yes" Oui and Ja, hence
Ouija.
After
his death in 1927. His children took over the business and continued
selling the boards through the great depression up until 1966 when
they retired. This is when the Ouija board rights were credited to
the Parker Brothers. The first wooden boards Parker brothers produced
were well made. But then the boards went to hardboard, then to
tightly-pressed paper, to cardboard.
In
the 1960’s the Waddington group produced the board as a child’s game,
and it was sold widely in toy shops around the UK. After allot
opposition from various Religious groups it was taken of the shelves.
It is
still one of the best selling boards, second only to Monopoly.
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John |